We are so excited to have each of you join us for another great year. We have a record number of breweries and food vendors registered this year! We are working hard to offer breweries a more organized experience. Stay tuned to this page for more important announcements. We will keep you posted as the event evolves.
PLEASE SHARE THIS PAGE WITH ANY PEOPLE YOU PLAN TO SEND TO HIGH COUNTRY BEER FEST ON YOUR BREWERY’S BEHALF!
See you this weekend!
Date: August 24, 2019
Time: 2pm - 8pm
Pour Time: Stop Pouring at 7pm
Where: High Country Fairgrounds (click for map)
Get ready for….
Be ready to pour for over 3,000!
That’s over 3,000 opportunities to win over a new fan with each beer you pour!
Fresh mountain air
4 hours of live original music
15 Food Vendors (In a food court this year!)
ANNOuncement: New This Year!
Check-in BEFORE finding your spot on the field
Brewery Hospitality Tent:
No more food vouchers! We will offer a private space for brewery attendants to get a quick break and grab a bite to eat. We will have fresh fruit, coffee, and snacks here during the day. Pop in anytime after 5pm to get dinner, provided by, Basils. We hope you like this change!
Come to the BBQ PreParty!
Friday Night 6pm
Fairgrounds (where we have the festival)
YOU CAN STILL COME, EVEN IF YOU DID NOT RSVP but we do have an RSVP button to get a general headcount. Yes, you may bring your plus ones.
Bring a specialty brew to share and enjoy some pig. (vegetarian options available).
Friday 12 pm - till 6 pm (or later) OR Saturday 10 am - 12pm.
BBQ/Bonfire starts at 6pm at the fairgrounds on Friday night so try to get there before if possible. We can still help you check in if you get there after.
Where: There will be a check-in booth located at the red building/hut when you drive into the fairgrounds. Please do not set up until you have stopped at the check-in table.
Tent Set Up
Start: Festival grounds open at 10 a.m. Saturday. If you camp you can set up as soon as you like.
NEW: Some Brewery Booth locations will be reserved for breweries who sponsor HCBF. We will also have the booth spaces clearly marked so you know where to set up.
Deadline: We ask that your booth is set up and ready to serve no later than 1 pm on Saturday.
NEW Painted Lines: Please stay within the lines in order to ensure that all tents are able to fit in the space allotted. If at all possible, fill in from the front of the field to the back.
Storage: We will have a refrigeration truck on site, Friday through Sunday. You can store kegs in this truck. Someone will be on hand to help you unload your kegs Friday noon-6pm and Saturday 10 am -1 pm.
Ice: We start delivering ice around 1pm to each brewers booth so the ice doesn’t melt before our guests arrive. We have plenty of ice in the truck to ensure that your brews stay cold!
Beer: In past years, breweries have brought 1.5 to 3 bbls.
Please do not break down your booth until 8pm when all the guests have left.
After the festival, we ask that you remove any leftover beer from the public space and help clean up your booth space.
View/Print the Brewery Information Packet if you haven’t already. .
HCBF Brewery Assistance
Please contact us if you have any questions or concerns!
Seth Hewitt, Brewery Coordinator : 828-406-8248
Brad Blizzard, Brewery Assistant Coordinator: 336-455-1321
Amber Bateman, Beer Fest Coordinator: 828-964-7233
UPDATED SKETCH OF FIELD:
9:30 AM Vendor Set Up Begins - Please be aware of the painted lines and stay within the guides
1 PM – Festival Access Road closes to vehicle traffic - We will not allow traffic to flow in or out of the access road that leads to the field after 1pm. Please alert your staff to be aware of this. If staff needs to switch shifts, leave or come at any point during the festival, they will need to park in the main parking area, not the side lot closest to the food court.
2 PM – VIPs enter - get ready to rock and roll (500+)
3 PM – General Admission enters - the masses arrive (2500 + people)
7 PM – Beer service ends - the last hour is for patrons to eat and sober up.
8 PM – Festival ends - Break down begins
Breakfast: We will have some…
Bagels, water, and coffee will be provided Saturday morning.
Lunch: On you or snack in the game tent
No vouchers will be given this year. Please bring money if you want food from a food truck. We will have snacks in the hospitality tent.
Dinner: Hospitality Tent
Basil’s Pasta and Deli will provide a meal in the hospitality tent that will be easy to grab and go
Be prepared to serve rain or shine. We have been blessed with beautiful weather for 11 years (knock on wood).
Each brewery is allowed up to 4 staff per booth. There will be a surcharge for each extra person. If additional personnel are needed or for questions or concerns regarding this rule, please contact us directly. Email: email@example.com.
Where to Stay
Hotel: Quality Inn and Suites (828) 266-1100 OR Country Inn and Suites (828) 264-4100
They have blocked a section of rooms for breweries and are offering a discounted rate
You have to call to book the room with the discounted rate
You pay and we pay you with the travel stipend
Cozy, clean beds with showers!
Close to the fairgrounds
Camp: You can camp for free at the fairgrounds! We section off a spot for you to get some shut-eye.
Porta-potties on site
Free coffee, bagel on Saturday morning
Epic PreParty fire to keep you warm on Friday night
Wake up on site of the festival
Camp Friday and Saturday if desired but we can only guarantee coffee and bagels on Saturday, not Sunday
Please clean up after yourself
You DO NOT have to RSVP to camp.
Submit Proof Of Insurance
In order for us to get all the insurance required for this event the agent as asked us to acquire proof of insurance from each brewery that is attending.
Please Note: Ivory Tower, Inc. should be shown as additional insured for liquor liability and general liability.
Name of entity we’re submitting the COI to: Ivory Tower Brewing Inc.
Name of contact at entity: Brett Taubman
Address of entity: 141 Cardinal Lane Boone NC 28607
Name of event: High Country Beer Fest
Date(s) of event: August 24, 2019
Are we serving alcohol: YES
We give each brewery a check for $350 as a travel stipend to cover the cost of travel to the Fest. This, along with a tax receipt to get a write-off for beer that will be poured at the Fest, will be included in your check-in packet. You can waive your travel stipend as an additional donation to Fermentation Sciences and receive perks of Bronze Sponsorship. Let us know now so we don’t have to write as many checks! No pressure though!
Help us promote!
Make sure your favorite fans are there! Help us promote HCBF! We have created bill inserts, table toppers and posters that you can print to help us promote HCBF. Let us know if you need help with print costs.
Hashtags we are using include: #HighCountryBeerFest, #HCBF, #HCBF19
Our Instagram profile: https://www.instagram.com/hcbeerfest/
Our FB profile: https://www.facebook.com/hcbeerfest/
Print 4x6 flyers or this 11x17 poster and help us spread the word!
What to Bring
What not to Bring
WHAT TO BRING:
Bring 2 or more varieties of brews so guests have options (VIP guests love when you bring a smaller amount of something special for the first hour of pouring)
A tent/canopy for shade and promotion (tent placement is first come, first served).
Containers for kegs and serving methods (we will supply ice)
Stickers, bottle openers, and other promotional items (if desired)
HOW MUCH BEER SHOULD YOU BRING?
Please review Quick Facts about the festival to determine the correct amount of beer to bring.
In past years, breweries have brought 1.5 to 3 bbls.
WHAT NOT TO BRING :
Promotional pint glasses - we supply glasses for all guests.
Canned and bottled brews (too much waste)
Refrigeration Friday morning through the end of the festival
GET FIRST PICK OF FIELD LOCATION ~ BECOME A SPONSOR!
There are many perks to being a sponsor. Brewery sponsors get first pick of their place on the field and they get a special marker helping people quickly identify them as a sponsor, PLUS all the perks of sponsorship. (higher level sponsors will get priority placement over Lower level sponsors)
All donations are tax deductible. Click HERE for more info about High Country Beer Fest. Click HERE for info about sponsorship levels. Naming Sponsors get creative promotion opportunities. Naming Sponsorship starts at $1200 and go up from there depending on the specific area of the event you choose to sponsor.
Become a Sponsor
Register as a High Country Beer Fest Sponsor of any level. If you wish to be a Naming Sponsor, contact Amber Bateman for more details. 828-964-7233